Local businesses need search engine optimization as much as businesses that are strictly online operations. If you have a single page website with your address, your business hours and a map; you can use SEO services to dive more people to your website and then ultimately, into your local shop or restaurant.
Imagine you have a coffee shop on a very busy main street with a great deal of pedestrian traffic. You wonder why the public does not know that you’re there; it’s because most of the people walking by are using their smart phone or tablet and never look around. Some people literally search online for a nearby coffee shop online instead of simply looking up and down the street for one.
There are SEO firms that specialize in local SEO that will help your business get in Google+ Local, Bing Places, the Yellowbook and other local listing sites. Full in all the required information to improve your chances of being discovered by potential customers. If possible, add pictures and videos to entice people to stop in.
If you have a business that doesn’t rely on walk-in traffic, such as a dental office, have a local SEO company optimize your website. Since people frequently move; they may not be familiar with their neighborhood or their neighbors. A person who breaks a tooth at home is going to run to his or her PC and search for a local dentists who offer emergency services. Your website has to covey your location and the that you offer emergency services. Search engines will see your site as relevant to their user and consequently, give your website prominent placement in the results.
As a local business, you will have to deal with online reviews and encourage regular customers to leave reviews. Monitor review sites, such as Yelp, and respond professionally to any complaints.
Finally, make sure the SEO company you use ensures that your website is as easy to navigate for mobile users as it is for anyone using a desktop PC. As a local business, many consumers will find you while browsing on their mobile device; having a responsive website design is optimal.